NEW AD: “Open to All”

March 12-18 is Open to All Week, which commemorates the 50th anniversary of the landmark decision in the case of Newman v. Piggie Park Enterprises. Piggie Park, a small barbeque chain which is still open today, wanted the right to refuse service to African American customers. The owner, a segregationist, claimed that the Civil Rights Act violated his religious freedom. The Supreme Court disagreed.

To help raise awareness of this important anniversary MAP and the Open to All Coalition launched Open to All Week, and released a new ad, “Open to All” featuring Christian small business owners—Howard and Pat—speaking about how nobody should be turned away from a business simply because of who they are.

Now the nation awaits a decision in Masterpiece Cakeshop v. The Colorado Civil Rights Commission, where the owner of a bakery is claiming that the state’s nondiscrimination law, which requires him to serve same-sex couples, unconstitutionally violates his religious beliefs.

A win for the bakery in Masterpiece threatens the historic legacy of the Piggie Park decision and could take us back to a shameful era in our nation’s history, an era where businesses could claim a right to discriminate as they see fit.

Piggie Park wasn’t just about barbeque. And Masterpiece isn’t just about cake.

The stakes of the Masterpiece case couldn’t be higher—not just for LGBT people, but for people of color, minority faiths, people with disabilities, and women. Because if a bakery can discriminate against same-sex couples, it won’t stop with bakeries, or with same-sex couples.

This ad was produced by MAP as part of the Open to All coalition, a nationwide public engagement campaign to build understanding and discussion about the importance of our nation’s nondiscrimination laws—and the bedrock principle that when businesses open their doors to the public, they should be Open to All.

To learn more about Open to All week and to view the ad, visit