A grieving widow has just lost her spouse. She, her parents, and her in-laws enter a funeral home to arrange burial services. But they are turned away when the staff realize that the woman and her late spouse are lesbians.This story, inspired by a real legal case, is the center of a new ad, “Funeral Home,” produced by MAP as part of the Open to All public education campaign. Open to All is a nationwide public engagement campaign to build understanding and discussion about the importance of our nation’s nondiscrimination laws—and the bedrock principle that when businesses open their doors to the public, they should be Open to All.
People think discrimination like this couldn’t happen, but it does and it did.
“Funeral Home” is the latest in a series of ads that illustrate how a loss in the Masterpiece Cakeshop case would open the door to wide-ranging forms of discrimination. Masterpiece Cakeshop v. The Colorado Civil Rights Commission involves a Colorado bakery that discriminated against, and refused to serve a gay couple in violation of Colorado’s nondiscrimination law. A decision is expected by June. A ruling for the bakery in this case could sanction and encourage this type of discrimination not just against LGBT people, but also interfaith couples, people of color, women, people with disabilities, and others.
The ad launch received considerable media attention, helping MAP reach a wider audience. Check out some of the top media hits:
- Salon, ‘Beyond wedding cakes to funeral: The high stakes of Masterpiece Cakeshop SCOTUS case’, 2/28, 18
- The Advocate, “When Religion Becomes an Excuse to Discriminate,” 2/28/18
- Dallas Voice, “Ad Depicts Widow Turned Away from Funeral Home Because She’s a Lesbian,” 2/28/18
- LGBTQ Nation, “Heartbreaking ad with lesbian widow turned away by a funeral home is based on a true story,” 2/28/18